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“Modny magazin” is a b2b monthly for fashion industry professionals – the first business periodical which cover all stages of the fashion process: from design and promotion ofclothes and footwear, perfumes and cosmetics, watches and jewelry to setting upefficient retail sales. It is a guild magazine and all of our newsmakers,authors, readers and advertisers are recognized experts in the fashion world.

Our mission is to create a common communication environment for the specialists who are eager to perfect their professional skills and knowledge.

Readers Audience

The target audience of the magazine are the heads and managers of trading and manufacturing companies, whose activities involve customer goods production,development of retail and wholesale networks and intermediary services.

Headings of magazine

What & Where – the news column. Major subjects: opens of the new shops, presentations of the brands, business and corporate news (management appointments, events,expansions).

Trends – seasonal fashion trends.

The Main – comprehensive materials on various aspects of running the business asseen ‘from the inside’.

Career – materials on the ways of achieving professional and career growth and obtaining education in the fashion industry.

Research– research and Case Studies presented by the leading marketing agencies special for ”Modny Magazin”.

Trading area – articles consider the questions about commercial real estate (reviews, analysis of the market)

Know How– articles about shops’ interior design and merchandaising, new ideas in the retail equipment. 

Path ToSuccess – articleson the role of marketing in the fashion industry.

Fairs – leading trade fairs’ review (internationals and local).

Topical pages – analytical materials on various segments of the market.

    

Distribution:

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Subscription

• Direct mail delivery based on the person-oriented address database (top executives of the stores, trade companies,wholesale Moscow and Russian companies)
• Distribution at the industry fairs and exhibitions
• Courier delivery in Moscow (owners and top managers of the leading companies)
• Subscription via ‘Rospechat’, ‘Interpochta’ and ‘Vsya Pressa’ agencies

Published since 2002
Circulation– 10 000 copies
Volume –80-160 pages

Subscription

Tatyana Godunova
tgodunova@extra-m.ru
+7(495) 956-1515, int. 531

Advertising Sales Managers:

Marina Tkachenko
marina@extra-m.ru
+7(495) 956-1515, int. 239

Tatyana Sundureva
Tsundureva@extra-m.ru
+7 (495) 956-1515, int. 457

Address:

10, 2nd Tverskaya-Yamskaya street,
125047, Moscow, Russia
Tel: +7 (495) 956-1515, int. 531
Fax: +7 (495) 737-7866.
E-mail: mm@extra.ru